Brand Essentials for Success

What makes up a successful brand? And why is it so time consuming?

1. Social Media Marketing is more than snapping a photo and posting a clever caption. You have to ask yourself -- who’s your audience and WHERE are they engaging?

Knowing which platforms you should be putting the most time into, your strategy and timeline for trends, current events and holidays is KEY.

Then we can leverage that knowledge to run highly targeted social ads.

2. SEO and Paid SE ads are ESSENTIAL in our current digital landscape.

You can spend all the money in the world on a website and still find it on page 2 of your Google Search. And who scrolls past page 1?

This takes time, intention, strategy, and knowledge about keywords and your targetbase.

3. Email Marketing is underrated. Sometimes, it’s as simple as your name in their inbox with a clever Subject Line.

If you follow a few key guidelines for e-marketing success, we guarantee you’ll find a nice group of people that look forward to opening up your messages.

4. ‘A picture is worth a thousand words’ has never been more relevant.

Content creation is extremely time consuming, but if you're doing it right -- it’s the most important element in building an established brand with loyal customers.

5. What’s the first thing you look for when considering a purchase? Reviews.

The difference between a 3-star rating and 4.5 star rating is marginal when it comes to making a decision about whether or not you trust what you’re seeing.

Partnering with influencers and bloggers for authentic reviews of your product or service is a grassroots way to establish credibility.